SM Investments Corp. (SMIC) on Wednesday said its SM Green Find’s livelihood project has created nearly 100 jobs for independent artists and people deprived of liberty (PDL) in Quezon City.
In collaboration with social entrepreneur and designer Zarah Juan, the project centers on environmental sustainability by repurposing 34,000 square feet of used tarpaulin into tote bags and pouches, the company said in a statement on Wednesday.
SM Green Finds is a multiyear campaign with a focus on products made from natural, local ingredients to support local communities’ micro, small, and medium enterprises in their green practices.
The PDLs clean and ready the discarded tarpaulins for sewing, while more than 52 skilled artisans from Bulacan follow the design.
Jail Chief Inspector Lourvina Abrazado, Warden at Quezon City Jail said the tarp bag project empowered and upskilled more than 30 female PDLs in Quezon City.
“I designed it for enduring appeal and longevity. It’s a reflection of the bag’s overarching purpose,” Ms. Juan said.
SM Green Finds x Zarah Juan The Tarp Project bags are available at Kultura branches nationwide. Tote bags are priced at P999, while pouch bags are at P499.
Sales from the tote bags will be donated to the SM Foundation’s youth and education initiatives. — Aubrey Rose A. Inosante