MILO and the Department of Education (DepEd) announced collaboration and new sports programs through Milo Active Pilipinas.
Milo Active Pilipinas is a nationwide campaign designed to energize and inspire Filipino families to lead an active lifestyle. Under this campaign is a wide variety of on-ground and online sports programs, such as the National Milo Marathon, Sports Clinics and Barangay Liga, which encourage learners to participate in sports and enhance their physical literacy. Many of these programs are strongly supported by DepEd, the Philippine Sports Commission, the Philippine Olympic Committee, and local government units.
At a sports day held at Mandaue City Central School, more than 4,000 students, parents, teachers and representatives from key sports stakeholders came together to experience the excitement of Milo Active Pilipinas through sports clinics, sports demonstrations, and meet and greet with ambassadors such as six-time marathon queen and homegrown talent Mary Joy Tabal and Southeast Asian Games Gold Medalist and Sports Clinics graduate Jamie Lim.
With the support of DepEd, Milo aims to bring sports clinics, grassroots programs, and inclusive activities closer to more communities, aligned with the DepEd “Sports for All” policy, which targets to make physical fitness and sports accessible to all, regardless of age, gender, talent, and capabilities, in all organized sports competitions. Milo will support DepEd in its mandate to organize sports clubs, and is committed to remain as its partner in the Palarong Pambansa.
By 2025, Milo intends to reach three million Filipino children to show the benefits of sports and an active lifestyle by expanding the scale of its programs. The National Milo Marathon will grow to 25 legs, tapping more provinces and cities nationwide to participate in the country’s longest-running footrace.
The Milo Sports Clinics will grow from 800 to over 1,000 clinics to offer access to a wide range of sports disciplines and skilled coaches. The number of Milo Barangay Ligas will increase to 400 nationwide, fostering camaraderie, teamwork, and community spirit among kids at the grassroots level.