Brand Masters Collab (BMC) 2025 gathers the region’s top minds on August 28 at Makati Diamond Residences for a powerful, AI-driven learning experience designed for today’s business leaders.
With the theme “Accelerating Marketing ROI: Transforming Creative, Media, and CRM through AI,” this year’s Brand Masters Collab brings together a powerhouse line-up of global experts offering strategic insights and real-world applications, complemented by hands-on workshop activities and industry case studies to help future-proof your business in the age of AI.
Headlining the event is Mimi Lu, Head of Strategy at dentsu Media APAC — a trailblazer behind award-winning, data-powered campaigns for some of the world’s biggest brands across the Asia-Pacific region. Recognized by WARC 100, Campaign Digital Media, and MMA Global, Mimi brings a rare blend of creativity, data, and innovation to the stage.
In her keynote, “The New Growth Formula: Creativity + Data + AI = Results,” Mimi will unpack how AI is shattering creative limits, driving relevance at scale, and delivering ROI through culturally resonant, tech-enabled storytelling.
Joining Mimi Lu is an exceptional roster of global thought leaders, each bringing deep expertise on how AI is reshaping the business landscape across marketing, media, and creativity.
Thomas Hongtack Kim, Chief Creative Officer, Paulus (South Korea)
One of Asia’s most celebrated creative minds, Thomas brings a portfolio of award-winning work from Cannes Lions, D&AD, and One Show. In his talk, he will explore how to preserve creativity’s emotional power while scaling storytelling through AI—delivering culturally resonant, high-impact campaigns across platforms without compromising brand soul. He’ll address new criteria for evaluating AI-enabled creative strategies, including critical questions to ask to distinguish meaningful creative ideas from mere AI iterations.
Justin James, Co-Founder, CTO, and Head of Innovation, Agencio (Singapore)
A visionary AI architect and tech innovator, Justin will explore AI marketing transformation and how AI systems work together to optimize campaigns, personalize customer experiences, and drive ROI across industries. His session will demonstrate how comprehensive AI platforms are changing marketing workflows, showing the evolution from simple automation to intelligent, multi-agent systems that enhance human creativity and strategic thinking.
Crisela Magpayo-Cervantes,CEO, WPP Media (Philippines)
A leading force in media innovation, Crisela will offer a strategic look at how AI is redefining media effectiveness—from cross-channel attribution and spend optimization to organizational transformation. Backed by case studies, her session will provide actionable insights on how AI is reshaping how we view and measure cross-platform performance, exploring new perspectives on traditional KPIs for AI-driven media planning that top media firms are navigating using AI to improve performance and ROI.
The day will culminate in a high-level panel discussion featuring some of the industry’s most respected C-suite leaders, who will share their real-world perspectives on how AI is transforming business strategy, team structures and workflows, brand building, and customer experience. Panelists include Donald Lim, Chief Innovation Officer, Udenna Corporation – a recognized digital trailblazer known for pioneering marketing transformations across industries, Candice Iyog, Chief Marketing and Customer Experience Officer, Cebu Pacific Air– a visionary leader in customer-centric innovation, digital CX, and brand loyalty, Oscar Pobre, CRM and Data Solutions Head of GCash and more!
BMC 2025 isn’t just another conference—it’s a working session for forward-thinking marketers ready to lead.
Go beyond theory with practical, hands-on workshops, AI Application Labs, and collaborative group activities designed to turn insight into immediate action. Dive into real-world case studies from high-performing brands, and uncover what truly drives results—and what doesn’t—in today’s AI-powered landscape. Whether you’re a strategist, creative, or business leader, you’ll leave equipped with actionable tools and a competitive edge.
Seize the opportunity to be part of a high-impact, future-focused gathering of industry leaders. Secure your seat via HelixPay today and stay informed on key event updates by following PANA on Facebook.
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Co-presented by the Philippine Association of National Advertisers (PANA) and Certified Digital Marketers (CDM), Brand Masters Collab 2025 is an exclusive, closed-door forum for senior leaders, focused on maximizing marketing ROI through strategic and practical AI integration.
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